CHANNEL MARKETING
Channel Marketing, a Web-based program, provides an overview of important channel marketing topics and traditional and new approaches to distribution channels. Learners specify what makes up a brand identity, describe the advantages and benefits of branding, explain how to establish brand strategies, list the types of distribution channels, describe how distribution channels work, and explain how to establish distribution channels.

There are six modules:

  1. Branding, Consumerism, Channel Distribution and Channel Management
  2. The Internet and Branding
  3. Distribution Models
  4. Web Distribution Models
  5. Selecting Distribution Channels
  6. Channel Conflict.

The course features pre- and post-assessments, references, help, glossary, and job aids.


 Developer's Website
Channel Marketing
PLATFORM: Windows 95/98/Me/2000
DEMO: Available here.
 CHANNEL MARKETING
SECURE ORDER FORM
$109.00
Channel Marketing (2-Day shipping)
PLATFORM: Windows 95/98/Me/2000
DEMO: Available here.
 CHANNEL MARKETING
SECURE ORDER FORM
$115.00

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